Advocates For Ageing 1
Advocates For Ageing 1

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Advocates For Ageing 2
Advocates For Ageing 2

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Advocates For Ageing 3
Advocates For Ageing 3

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Advocates For Ageing 1
Advocates For Ageing 1

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Who Are We?

Established in 2019, Advocates For Ageing - is a collective of activists, advocates and professionals united against ageism.

On a mission to change the narrative around ageing, Advocates Of Ageing offers is a global network of professionals who are actively engaging with the issue of ageism.

Together, its members offer unprecedented support, discussion, understanding, insight and analysis on the issue, and how we can collectively end it once and for all. 

Ageism is entrenched into every walk of life, resulting in a common-place fear of getting older. Whilst incremental progress is being made, tokenism, stereotyping, and prejudice continues in every walk of life. And with our ageing society, it is now more vital than ever that we all engage in the conversation around ageing for the sake of today's generations and tomorrow's. 

From fashion and beauty, to the workplace and psychology, we are united in our mission to challenge and change the narrative around ageing, with a vision of true age inclusivity and equality.

Because ageing is a privilege, not a punishment. 


Our Founding Members 

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Jacynth Bassett (Founder & Chair)

Founder of & Ageism Is Never In Style 

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Grace Fodor (Vice-Chair)

Founder of Studio 10 Beauty

Since launch, there has been an overwhelming interest in joining AFA, which is hugely encouraging and we're very grateful for.

If you would like to find out more about becoming a member, please click here

Work With Us 

AFA members are available collectively and individually to offer insight,

expertise and/or commentary on ageing in their respective fields. 

This includes, but is not limited to:

  • Writing 

  • Quotes & commentary

  • Public Speaking 

  • Brand and marketing consulting 

  • Surveys and market research 

If you would like to work with us, we'd love to hear from you.

So please do get in touch via the form below


Get in Touch

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Thank you for your message. We will be in touch shortly.

Best regards,