Grace Fodor 

Beauty, Fitness & Media 

Grace Fodor is the founder of pro-age makeup brand Studio 10 and BBC 'Be Your Own Boss' beauty expert. 


Grace began her career in branding, marketing and PR, which developed into branded propositions for retail. However, with a particular background in beauty, she was starting to realise how little the Beauty Industry recognised and catered to maturer women. 

Studio 10 was born out of Grace's passion for wanting to celebrate her age and growing tired of struggling to find beauty products that work for mature skin. So she became determined to create a beauty brand that was PRO-AGE,  - rather than anti-ageing - developed 100% by women for women 

Having built up a cult following, Studio 10 has been hailed as 'genius' by journalist India Knight, has been featured in the likes of STELLA and Woman & Home, and counts Jenni Falconer, Andrea McLean, Patsy Kensit and Anthea Turner as fans. 


As an anti-ageism activist, Grace frequently talks and writes about the need to redefine beauty for women as they age, and redefine age, which has included appearances on QVC and the INNOCOS summit. As such she has become one of the leading pro-age, pro-beauty voices that gives 40+ women the recognition they all deserve.

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