Jacynth Bassett 

Fashion & Intergenerational Relationships

Jacynth is the founder of the-Bias-Cut.com - the first age inclusive online independent fashion boutique – and the movement Ageism Is Never In Style.


She was inspired to fight ageism after growing frustrated at seeing women, like her mum, being treated as invisible by the Fashion Industry, largely due to their age. 

Named as an “Ageism-Fighting Trailblazer” by Global Health Ageing, Jacynth is swiftly becoming recognised as one of the leading pioneers of style at every age. She has written and commentated on the topic for various leading national publications, contributed the chapter on grown up style for an internationally published book, and is the monthly style columnist for several 40+ online platforms.


She is also often invited to speak on radio, podcasts and panels, including BBC Radio, PURE London, and chairing the “Fashion Fades, Only Style Remains” talk for the (B)old Festival at the South Bank Centre.

As a millenial, Jacynth is passionate about intergenerational connection and communication, believing it is key to ending ageism. It is the only prejudice that all of us will face, so she believes it is vital that all ages engage in the conversation. 

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©2019 by Advocates For Ageing.

Web design by Jacynth Bassett

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New Statesman

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